Master’s Degree Thesis in Marketing
A master’s degree thesis is an academic work based on scientific studies of a selected research field.
The course consists of the following main parts:
- theoretical and empirical research studies
- studies of methods, methodology and theories of social science
- writing and presenting preparatory assignments, peer reviews and a degree project
Teaching Format
The teaching consists of lectures, seminars, tutorials, field work, and the writing of a thesis. requires a significant portion of self-study on the part of students.
The course workload is 800 hours, equivalent to 30 credits.
Assessment
Assessment for the course will be continuous and is carried throughout the different course activities. The two assessment tasks are weighted in relation to their importance in the overall assessment of the course. The student’s results from the two assessment tasks are added up to a total course score that will then translate into the final grade for the course.
The schedule will be available no later than one month before the start of the course.
We do not recommend print-outs as changes can occur. At the start of the course,
your department will advise where you can find your schedule during the course.
Note that the course literature can be changed up to two months before the start of the course.
Course reports are displayed for the three most recent course instances.
Course Coordinator: coursecoordinator@sbs.su.se
Head of Course: Nishant Kumar
